David is our Director of Optometric Services and CEO with over 35 years of industry experience. He had served as President of the Singapore Optometric Association and sits on numerous advisory boards dealing with the primary eyecare industry, advocating for strong professional clinical standards in the region. David draws on his years of experience, specializing in pediatric vision correction and specialized contact lenses.

01.David Chong
David Chong

Joyce serves as our Chief Operating Officer(COO). She seeks to create a business that is focused on the needs of our customers, delivering a shopping experience that is hassle-free and professional. Her years of experience in marketing, human resource and financial matters has made her a indispensable asset for the company. In addition, she is a certified dispensing optician with a Certificate in Optical Dispensing. 

02.Joyce Chong
Joyce Chong

Vincent has been working in the optical industry since 1991. He is a certified dispensing and refraction optician with the Optometrists and Opticians Board since 2008. He enjoys the challenge of dealing with customer problems relating to eye care and spectacles.

03.Vincent Chong
Vincent Chong

Betty has been working in the optical industry for more than 30 years and enjoys serving customers with joy and pride. She has been a certified dispensing optician with the Optometrists and Opticians Board since 2008.

04.Betty Goh
Betty Goh

Shawn graduated with a Diploma in Optometry in 1999, and has been gaining years of relevant experience in the optical industry. He is a member of the Optometrist and Optician Board (OOB) and practises as a full pledged Optometrist. Keen to improve himself, he pursued a course in Orthokeratology Practice (conducted by the Hong Kong Polytechnic University) in 2007, and is now a specialist in fitting ortho-K, keratonic and multifocal contact lenses.

05.Shawn Loh
Shawn Loh

Stemming from her passion to help others, Li Lin chose to pursue a career in optometry with the desire to help restore people’s sense of sight. With her affinity with children, Li Lin enjoys working with young patients. As a Senior Optometrist, she is able to provide an extensive variety of vision services including, and not limited to, prescribing contact lenses and spectacles, pediatric eye exams and other ocular pathology. She considers her abilities in diagnosing eye diseases and managing progression of myopia in young children as her key assets. Li Lin is currently pursuing a Masters Degree in Clinical Optometry from The Pennsylvania College of Optometry, Salus University, after receiving her Bachelor of Science Degree in Optometry from the same college.

06.Chua LiLin
Chua Li Lin

Daniel graduated with a Bachelor of Communications in 2012 and works as part of the management team. He has a strong focus on marketing and human resource matters.

07.Daniel Zhang
Daniel Zhang

Faith has been working in the optical trade for four years. She graduated from Singapore Polytechnic with a Diploma in Optometry in 2011. As a strong believer in clinical excellence, she has embarked on a Bachelor of Science Degree in Optometry from the accredited Pennsylvania College of Optometry at Salus University.

08.Faith Chia
Faith Chia

Ella embarked on her fulfilling career as an optometrist after her graduation from Singapore Polytechnic in year 2011. Since then, she have grown with the company and gained relevant experience in the optical retail industry. Being diligent and focused, she completed her course of supervisory framework study and became a fully registered optometrist with Optometrists and Opticians Board in year 2013.

To Ella, professionalism means consistency of quality. Through her meticulous nature, she always pays attention to fine details, and willing to go that extra mile, so that she can perform and bring out the best service and product appropriate for the customers.

10.Ella Toh
Ella Toh

Jasmine has worked in the optical trade for more than 30 years and graduated from Singapore Polytechnic. She has a wealth of experience as a qualified optician and draws upon her years of knowledge to provide the best clinical advice to our customers.

11.Jasmine Loke
Jasmine Loke

Annie has been working in the optical retail industry for more than 10 years. Dedicated to serve customers better, she sharpened her skills and fulfilled the course of dispensing and refraction to become a certified optician with the Optometrists and Opticians Board since 2008.

The saying “Your customers don’t care how much you know, until they know how much you care” has always resonated with Annie since she joined the company in year 2014. Therefore, she always addresses her customers’ needs with her warm-hearted service and utmost professionalism, to achieve the greatest customers’ satisfaction.

12. Annie Chan
Annie Chan

Sri Suryati graduated as an optometrist from Ngee Ann Polytechnic in 2014. She has been in the optical trade for more than a year, and has proven to be an excellent clinician who believes in providing the best standard of care.

13.Sri Tan
Sri Tan